We connect your vision with the talent that makes it real
We work with early-stage startups, SMBs, hospitality, and brands that need media positioning and reputation. Strategic talent, technology implementation, profitability, and acceleration with a proven methodology.
Industries
Who we work with
Early-stage startups, SMBs, hospitality, and organizations building visibility and authority in media. Same rigor, same commitment to results.
Early-stage startups
Companies in acceleration: from pre-seed to first rounds. Building sales and operations teams that scale.
- Talent selection and development for sales and Customer Success
- Operational consulting with SaaS methodology
- BD processes and documentation to scale with clarity
SMBs
Small and medium businesses looking for structure, talent, and commercial capabilities without bureaucracy.
- Team structures and processes that scale
- Documentation and operational standards
- Business development and strategic support
Hospitality
Hospitality companies that want to implement technology, improve profitability, and strengthen their digital presence.
- Technology implementation and digital tools
- Profitability, revenue, and commercial analytics
- Digital strategy and positioning
- Dedicated support for adoption
Media positioning
Brands and executives that need credible visibility, a sharp narrative, and prepared spokespeople—not traditional agency noise.
- Narrative strategy and audience-specific messaging
- Media presence aligned to business and reputation goals
- Leader profiling and support through critical moments
What we do
Services that drive growth
Strategic talent, operations, and commercial strategy. We work as a partner from diagnosis through implementation and follow-through.
Strategic talent
Selection and development of key profiles for sales, operations, and Customer Success. Training focused on agile methodologies and scalability.
Operations and processes
Operational and commercial consulting: Business Development process design, standard documentation, and structures that enable growth without bottlenecks.
Commercial and digital strategy
Direct channel, revenue, digital presence, and analytics. Diagnosis, proposal, and implementation with close support.
How we work
Four-phase methodology
Diagnosis, strategy, implementation, and support. Clear approach from day one.
Diagnosis
Analysis of current situation, capabilities, and gaps. Clear deliverable with prioritized opportunities.
Strategy
Tailored proposal: scope, milestones, and success metrics. No generic templates.
Implementation
Execution with defined timelines. Coordination with providers when needed and on-site training.
Support
Close follow-up and recommendations to maximize results. Orderly handoff when the project requires it.
Testimonials
In founders' words
What founders and leaders say after working with Dragonné.
"Dragonné didn't just help us define the role map; they supported us through selection and process design that we now use to repeat results."
"We went from a very manual operation to an integral proposal with technology and support. Key for internal adoption."
"We needed order without bureaucracy. Dragonné understood our pace and left us with foundations we can keep scaling on our own."
"They compress months of learning into weeks. The sense of urgency and clarity they bring makes the difference."
Results
Portfolio highlights
Recent projects where talent, process, and commercial strategy drove measurable impact.
Sales team scaling at a fintech in acceleration
+40% qualified pipeline in 6 months · 3 key hires onboarded and operational
"They supported us through selection and process design that we now use to repeat results."
Technology implementation and profitability improvement
Fast implementation · Higher profitability and adoption of digital tools
"From a very manual operation to an integral proposal with technology and support. Key for internal adoption."
Operations structuring at a growing business
Key process documentation · First BD hire and onboarding in 8 weeks
"Order without bureaucracy. They left us with foundations we can keep scaling on our own."
Why us
Why Dragonné
We think like early-stage teams and act with the discipline of a consulting firm. No traditional agencies or one-size-fits-all playbooks.
Early-stage experience
Team with track record in companies in acceleration and in operations that scale. We speak the same language as founders and COOs.
Implementation, not just advice
We support execution, provider coordination, and training until the client can operate with autonomy.
Pace and clarity
Defined timelines, concrete deliverables, and direct communication. No unnecessary layers or reports nobody reads.
Culture
Our values
What guides us on every project.
Team
Team
Who leads the day-to-day at Dragonné.
Hefzi Dragonné
CEO & Founder
Vania Dragonné
Head of Media, Press & PR
Jorge Flores
Head of Hospitality & Startups
Advisors
Advisors
Experts who support us on strategy and vision.
Juan José Flores
Joaquín Benitez
Jorge de Cordova
Let's talk about your project
Tell us about your company and goals. Share context and we'll reply with a clear proposal and concrete next step, no commitment.