Initial online positioning diagnosis
In 6 steps you get 2 reads: OTA commissions and direct-booking upside. When you submit, we email you the summary.
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These two figures answer the same question from two angles: typical margin trapped in OTA commissions with the mix you declared, and an illustrative ceiling if you strengthen direct and channel negotiation. If you added city or property type, it also helps us contextualize follow-up (it does not change the automated formulas).
Estimated annual OTA commission (indicative)
Primary read · commission margin
There is real margin in OTA commissions: this number is a prudent snapshot of that opportunity, not everything you pay today. With stronger channel mix and negotiation, upside usually grows.
Your numeric path (indicative)
More revenue by shifting mix to direct (indicative)
Read 2 · without selling more nights
You reported a current direct share. If you move direct to a realistic target, and that share stops coming through OTAs, you keep more by paying less commission.
How we calculate it (and the +20% scenario)
Total hotel growth (indicative)
Read 3 · optimized strategy
This is upside from execution: higher conversion, stronger direct channel, and better mix. We use +20% as an average reference when the strategy is optimized.
At DRAGONNÉ we focus on independent and boutique hotels—the same language leadership and the front desk use.
Estimated scenario; it does not replace a full analysis.